Consumers send 'warning sign' to US brands

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homaquebec
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Consumers send 'warning sign' to US brands

Post by homaquebec » Thu May 20, 2004 2:08 pm

Tuesday May 11, 2004, Patrick Barrett, in the Media Guardian co.uk, wrote:Declining respect for American cultural values exacerbated by the crisis in Iraq is having a potentially disastrous effect on the image of US brands such as McDonald's, Coca-Cola, Nike and Microsoft, a new worldwide study of consumer attitudes has found.

The number of people who like and use US branded products has fallen significantly over the past year, while brands perceived to be non-American have remained relatively stable.
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GaryGo
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Re: Consumers send 'warning sign' to US brands

Post by GaryGo » Tue May 25, 2004 6:33 pm

Tuesday May 11, 2004, Patrick Barrett, in the Media Guardian co.uk, wrote:The number of people who like and use US branded products has fallen significantly over the past year, while brands perceived to be non-American have remained relatively stable.
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